About

Building the circular economy for hard goods

We want every returned, traded-in or overstock product to get a profitable second life, close to where it came back.

Our vision

Take back everything

Every day, good products come back as returns, trade-ins and overstock. Most are sold off by the pallet for a fraction of their value, or never sold again at all.

We built Renow to change that. AI software, local hubs and our channel to consumers mean every item is checked, priced and sold again close to where it came back.

Our vision is to make recommerce mainstream: buying a checked, pre-owned product should feel as normal as buying new, so fewer good products end up as waste.

What we believe
  • Local by default

    Resale belongs near the buyer. Local processing cuts emissions, cost and time all at once.

  • One by one, straight to consumers

    We sell each item on its own, directly to the next owner, not in bulk through a chain of middlemen. Merchants get a better price, and buyers get a good product for less.

  • A new life for every product

    Too much of retail is built on pushing something new. We'd rather find the next owner for what already exists and keep good products out of the bin.

Latest news

From Renow

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Team

The founders

  • Kalle Koutajoki

    Kalle Koutajoki

    CEO

    A growth entrepreneur with extensive retail and SaaS experience. Co-founder of Naveo Commerce, a SaaS platform for online groceries. Previously CSO at Verkkokauppa.com, the largest online retailer in Finland.

  • Antti Ijäs

    Antti Ijäs

    CPO

    A passionate product creator and growth engineer, with experience in several commerce and last-mile growth companies, e.g. Naveo Commerce. Has run a startup lab for an international automotive conglomerate.

  • Hannes Junnila

    Hannes Junnila

    CTO

    A full-stack developer and architect with vast experience in solving large-scale algorithmic problems.

Backed by

  • GreenCode Ventures
  • Superhero Capital
  • Street Smart Capital
Careers

Work with us

We're building the Recommerce Operating System that puts Europe's returns, trade-ins and overstock back on sale. Headquartered in Helsinki, working with hubs and merchants across Europe and the UK.

  • Salary and stock options
  • Private healthcare
  • A product with a purpose
  • A team that helps each other

Renow HQ

info@renow.ai · Renow Oy · Hermannin rantatie 10, 00580 Helsinki, Finland

Contact us